MDG Advertising’s latest info breaks down where any business looking for a mobile presence should focus their money. The answer probably won’t please budget-conscious entrepreneurs.
Florida-based MDG Advertising regularly updates its infographic about app building. It aims to answer a key question for businesses: should they spend their developer money building a mobile app or a website?
The answer might sound simple—a mobile site has more reach, is probably easier to create, and avoids the app store submission process. But as the
That said, there are some major dings against building an app. It takes up to 18 weeks and the cost is high: $28,000 on iOS, $23,000 for Android, and you’d be foolish to not be cross-platform, right? Ouch.
But you must develop an app if you’re going to do anything that takes advantage of a phone’s features, such as the camera or mobile payments. Not to mention simply having any kind of offline capabilities. I’ve frequently wanted to see the hours or menu of a local eatery while in a wireless dead zone.
The final advice from MDG: since creating responsive websites that work on both desktop browsers and mobile browsers is a lot easier now, every business should start there. Go for an app if you think the higher reward is worth the higher risk of going through all the work to create it.
Check out the full infographic below.