Following the lead of several other automakers, Mercedes-Benz has announced plans to launch a vehicle subscription service.
Dubbed Mercedes-Benz Collection, the service will let you “switch in and out of vehicles”—including SUV, sedan, coupe, cabriolet, roadster, and wagon models—for a monthly subscription fee, the company said Thursday. So, if you’re planning a summer road trip with friends, you might request an SUV. Then, if you manage to score a hot date, you might swap the SUV for a roadster.
Mercedes-Benz plans to start piloting the new service in Nashville and Philadelphia this June. There’s no word yet as to how much it will cost, but the company said it will offer “multiple subscription tiers.” Similar services from Porsche and BMW start at $2,000 a month.
“The Mercedes-Benz Collection experience is equal parts app- and concierge-driven,” the company explained. “Once subscribed, customers initiate vehicle exchanges, concierge communication, and other actions via the app. Concierge staff then ensure that the delivery is consistent with the details and preferences in the customer’s profile.”
Subscriptions include insurance, 24/7 roadside assistance, and vehicle maintenance. Interested? Head here to sign up to be notified when Mercedes-Benz starts accepting applications.
Meanwhile, Porsche has been piloting its vehicle subscription service, Porsche Passport, in Atlanta since the fall. BMW expects to launch its Access by BMW service in Nashville this May. Cadillac’s version, called Book by Cadillac, costs $1,800 a month and is available in New York, Dallas, and Los Angeles. If those options are too pricey, Ford is has a cheaper alternative called Canvas, which offers packages as low as $375 a month.