Sen. Lindsey Graham started his line of questioning asking Zuckerberg to list Facebook’s top rivals; Zuck tried to break out the company’s competitors into categories (category No. 1: other tech platforms, aka Google, Apple, Amazon, Microsoft), but Graham dismissed that attempt with a car analogy.

“If I buy a Ford, and it doesn’t work well, and I don’t like it, I can buy a Chevy. If I’m upset with Facebook, what’s the equivalent product that I can go sign up for?” he asked.

Zuck didn’t really have an answer because, well, Facebook doesn’t really have a direct competitor. He did argue, however, that “the average American uses eight different apps to communicate with their friends and stay in touch with people,” including Twitter.

“You don’t think you have a monopoly?” Graham then asked.

“It certainly doesn’t feel like that to me,” Zuckerberg responded, eliciting a few snickers from the audience.

Could this be setting Facebook up for an antitrust battle? Sen. Orrin Hatch suggested it might; “this is the most intense public scrutiny I’ve seen for a tech-related hearing since the Microsoft hearing…I chaired back in the late 1990s,” Hatch remarked.

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