A pre-tested smart lamp design means there’s going to be an influx of lamps powered by Alexa.
Amazon is quite open about its goal for Alexa. It wants the intelligent voice assistant everywhere and accessible in every room of your home. In order to achieve that, the company needs Alexa added to many more devices beyond its own Echo range, so it created some white-box solutions including a design for a lamp.
Focusing on lamps makes sense for Amazon. Every home needs lights, and we all put lamps in the rooms we use the most, including the bedroom. But developing new hardware products can be costly and takes a significant amount of time to go through the required testing. Amazon wants lamps, and more smart speakers for that matter, quickly. That’s where these white-box solutions come in.