A pre-tested smart lamp design means there’s going to be an influx of lamps powered by Alexa.
Amazon is quite open about its goal for Alexa. It wants the intelligent voice assistant everywhere and accessible in every room of your home. In order to achieve that, the company needs Alexa added to many more devices beyond its own Echo range, so it created some white-box solutions including a design for a lamp.
Focusing on lamps makes sense for Amazon. Every home needs lights, and we all put lamps in the rooms we use the most, including the bedroom. But developing new hardware products can be costly and takes a significant amount of time to go through the required testing. Amazon wants lamps, and more smart speakers for that matter, quickly. That’s where these white-box solutions come in.
Amazon is offering “pre-tested, final-product designs qualified by Amazon” including two new smart speaker designs and one smart lamp. Any company can take these final-product designs and use them as a base for their own branded smart devices safe in the knowledge Amazon will sell and support them.
The pre-tested products are offered through Amazon’s Original Design Manufacturers program, which now includes five base devices from Wistron, Tonly, Narui, Junlam, and Adition. The smart lamp design is by Adition and offers two 3W speakers and two microphones. So while it can be used to talk to Alexa and help light a room, it doubles as a music player. The light is also dimmable, and if a company wants the design customized, Adition will be happy to do the work.
These “Qualified by Amazon” products are sure to grab the attention of manufacturers and brands. It may take a few months, but I suspect we’re going to see a major influx of new Alexa-powered smart speakers as well as a range of smart lamps hitting the market.