Your $9.99 subscription now includes curated playlists of ad-free music videos.
Apple would love it if every Mac, iPhone, and iPad users also had a $10 Apple Music subscription, and the way to at least increase the subscriber count is to keep improving the service. The latest idea Apple had to do just that is by improving the experience when watching music videos.
As 9To5Mac reports, anyone loading up Apple Music today may discover there’s now a new section called Music Videos, which offers up ad-free music videos. Those videos have been available since Apple Music launched, but Apple realized it could improve the experience and add some much needed curation to the process.
Until now, subscribers could create their own playlists of music videos to watch. Apple is adding to that by creating its own playlists to highlight the latest music videos, the most popular music, and to place focus on different artists as a way of promoting their music. You’ll be able to subscribe to these lists making it an easy task to watch new videos on a regular basis without any work on your part.
The new Music Videos section isn’t officially meant to roll out until iOS 11.3 launches, but Apple is clearly unlocking it early for at least some subscribers. That’s a well-known tactic for testing if a feature works as intended without upsetting all your subscribers if/when it goes wrong.
Being able to get quick access to a list of new music videos to watch at the tap of a button is sure to be very popular, especially as there are no ads in sight unlike similar playlists on YouTube. It’s also going to encourage more subscribers to access Apple Music through their Apple TV, which will be hooked up to a large TV and probably a pretty good sound system, too.