RED sells 8K cameras, Sharp sells high-end Aquos displays, and cinematographers need to view 8K footage, so this prototype got made.
Any consumer wanting to buy a new TV or monitor today has a choice between 1080p or 4K, with 4K set to become increasingly widespread. But for professionals, 4K doesn’t really cut it anymore as they need higher resolutions. The one sector where this is abundantly clear is the movie industry, which is now working with 8K cameras and footage.
As Engadget reports, it looks as though a solution to this problem is set to come from a collaboration between camera maker RED and display maker Sharp.
The footage you see below was captured in 8K flying over Los Angeles. Sharp and RED developed a prototype 70-inch 8K display and then allowed cinematographer Phil Holland to see how good (or bad) it looked. He took it home, set it up next to a Sharp 4K display, and compared the aerial footage.
It’s safe to say, he was impressed. In a post on Facebook he commented, “It’s basically like looking at a decent fine art print versus a really good one. 62.9dpi versus 125.8dpi which according to the Window Effect algorithm I wrote some time ago is the difference between “very good” and “excellent”. “
Holland has been shooting using one of RED’s 8K cameras for two years, and while he admits viewing 8K on a 4K display works pretty well, this is the first time he’s really got to enjoy pure 8K footage and the extra detail it reveals. With that in mind, it seems unlikely this 8K display will stay a prototype for very long. Holland describes its development as, “a special project between RED and Sharp, more info soon there.”
The display industry thrives on competition, and where Sharp treads others will follow. We’ve already seen a few 8K displays appearing at tech conferences, but developing one that impresses cinematographers and has the backing of a company like RED is sure to make other manufacturers sit up and take notice.