Despite the fact that “Googling” has become a generic term for searching the web, there is actually more than one way to search the web.
What’s more, the alternatives are better than most people might realize. Two of my favorites are Bing and the privacy-focused DuckDuckGo, both of which offer benefits not found in the overwhelming market leader.
Google makes a great product, no argument there at all. But in my opinion, the results on Microsoft’s Bing are just as good. In fact, whenever I’ve not been able to find something in Bing, it’s not on Google either.
It’s not just a matter of switching for switching’s sake; you gain quite a few things with Bing. Not only does the home page feature a different beautiful, inspiring, National Geographic-style photo every day, but results are often enhanced with unique, helpful info cards and graphics. You can even accumulate points for real-world rewards.
With over 90 percent of worldwide internet search, according to StatCounter, Google’s ownership of the web search space may seem like a done deal, but tech companies that people thought would always be on top have regularly toppled. Yahoo was the only game in town before Excite arrived. MySpace was the world-beating social network once upon a time. Kodak once ruled photography, and IBM was the top tech corporation on earth. This too shall pass.
If you’re ready to give Bing a try, I recommend doing a full switchover for at least a week; change your default browser search engine and home page on your desktop and smartphone. Also, sign in to a Microsoft Account; this way, you can collect reward points and keep track of your search history between devices. If you’re like me, you’ll never switch back. But if not, at least you’ve seen that there are alternatives.