Facebook today announced a significant expansion of its Community Help crisis response tool.

Launched last year, Community Help lets people ask for or offer things like shelter, food, and supplies in the event of a natural disaster or “accidental” crisis like a building fire. Going forward, Facebook will open the feature to businesses and organizations, starting with Direct Relief, Lyft, Chase, Feeding America, International Medical Corps, and Save the Children.

Businesses and organizations can post in Community Help to “provide critical information and services for people to get the help they need in a crisis,” Facebook’s Social Good Product Lead Asha Sharma wrote in a blog post. “For example, they might post about helping people find everything from free transportation to supplies and connecting volunteers with organizations that need help.”

In a statement, Lyft’s Head of Social Impact, Mike Masserman, said the company plans to use Community Help to offer “relief rides directly to those in need during a crisis,” as it did following Hurricanes Irma and Harvey.

Additional businesses and organizations should see the feature roll out to their Pages “in the coming weeks,” Sharma wrote.

Since the launch of Community Help, users have created more than 750,000 posts, comments, and messages relating to more than 500 different crises around the world, Facebook said. People are most commonly using the tool to share volunteer opportunities, information about shelters, and food and clothing donations.

“We hope this update makes it even easier for people to get the help they need in times of crisis and will give businesses and organizations an opportunity to build stronger communities around them,” Sharma wrote.



Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here