The feature lets creators ‘easily share exclusive, behind-the-scenes content with their patrons,’ the company wrote in a blog post.
Step aside Snapchat and Instagram. The increasingly ubiquitous “stories” format is headed to a new, somewhat unlikely place: Patreon.
The crowdfunding site, which is meant for recurring funding rather than a one-time campaign, just launched a stories clone in its mobile app, dubbed Lens. The feature lets creators “easily share exclusive, behind-the-scenes content with their patrons,” the company wrote in a blog post.
“Every creator has a behind the scenes. Behind each song, novel, video, comic, or painting lies a magical and creative journey,” Patreon’s Johnny Winston wrote. “Patrons love to see this process — the unpolished work, the messy studios, the spur-of-the-moment inspiration.”
With Lens, it will be easier than ever for creators to share these snippets. Like Snapchat and Instagram stories, all photos and videos posted via Patreon Lens will be displayed in a series and disappear after 24 hours. Patrons can share this content with all their followers or just paying patrons.
The feature is available in the latest version of the Patreon iOS and Android app; click the Lens icon in the top-right corner, upload photos and videos, and voila. Patrons with the app will get a notification about the new content and can view it by clicking the circular image at the top of a creator’s page.
Patreon may be embracing the stories format to differentiate itself from Kickstarter’s Drip service. Announced in November, Drip is designed to help people “fund and build a community around their ongoing creative practice,” Kickstarter Creator and Principal Founder Perry Chen wrote in a blog post at the time.