‘Our goal is to equip users with additional information to help them better understand the sources of news content that they choose to watch on YouTube,’ the company said.
YouTube is making it a lot easier to tell if you’re watching a government-funded news report.
The Google-owned streaming site on Friday announced it will start labeling videos uploaded by news broadcasters that have received government or public funding. The notification will appear below the video, but above the title. It will also include a link to Wikipedia so users can learn more about that particular news broadcaster.
“Our goal is to equip users with additional information to help them better understand the sources of news content that they choose to watch on YouTube,” YouTube News Senior Product Manager Geoff Samek wrote in a blog post.
YouTube is currently rolling out this feature for viewers in the US, but cautioned it won’t be perfect right away. Users and publishers can submit feedback about it via YouTube’s “send feedback” form. The company said it plans to “improve and expand” the feature over time.
“A big goal for us in 2018 is to provide greater transparency across the board to our community of creators, advertisers, and viewers,” Samek wrote. “News is an important and growing vertical for us and we want to be sure to get it right, helping to grow news and support news publishers on YouTube in a responsible way.”
This comes after YouTube last year launched a “Breaking News” shelf on the home page to surface reports related to major events. The company also added a “Top News” shelf in the search results of certain news-related queries showing reports from reputable sources.