When you think of Zoho Flow, it’s difficult to not draw an immediate comparison to Zapier . Both tools are designed to integrate disparate platforms to create workflows that automatically pull data back and forth between systems. Like Zapier, Zoho Flow, which is part of the Zoho One ecosystem, requires little-to-no coding experience to help build these cross-solution integrations.

Like Zapier, Zoho Flow offers a set of pre-built workflow templates that you can activate just by entering your credentials for all of the relevant accounts. You connect apps by dragging and dropping them into the builder. From there, you can make edits to the workflow and rearrange actions as you see fit. Think of it this way: If you want your CRM data to feed into Zoho Campaigns to trigger a welcome email to a new customer, then you can create a “Flow” to produce this exact automation by dragging and dropping the two apps into one workflow environment.

Each Flow must consist of a trigger (a new customer is entered in the CRM system) and one or more actions (a welcome email is sent from Zoho Campaigns to the customer). The functions can also be used to add branching, time-based actions, and more. So, if your customer deletes the welcome email, then the branching could trigger a third action (remove from mailing list). Or you can set the solution to wait three weeks for the customer to respond before initiating another action.

Additionally, you can code custom functions by using Zoho’s own programming language, which has 500 millions lines of code written by over 50,000 programmers, the company said in a statement. Zoho Flow also features a dashboard that gives you insights into how your workflows are performing and what you may want to tweak to maximize your automation efforts.

“Integration is a challenge,” said Vegesna. “Flow is not just for Zoho application integration but for external applications as well.”

When asked why Flow would be able to attract users over tools such as Zapier, Vegesna said Flow’s visual drag-and-drop approach and its emphasis on workflow branching make it a unique offering in the market.

Zoho Flow’s app ecosystem consists of about 90 different tools and more than 200 Flow templates. In addition to a free plan, Zoho Flow offers paid subscriptions starting at $10 per organization per month.

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