Fred Gaudelli and the rest of NBC appear intent on making sure audiences who tune in for the Super Bowl are aware there are other big games on the horizon following the conclusion of the NFL season. They’re right in doing so, as while the Super Bowl is a big money maker for the network that hosts the event, hosting the Winter Olympics could be more lucrative in the long run. Of course, the Winter Olympics run much longer than the Super Bowl, which might be why NBC expects ad revenue for the 2018 Winter Olympics to be double the ad revenue of last year’s Super Bowl, which came in at $500 million for Fox. Given the number of This Is Ustype shows the network could produce with that kind of money, it’s unsurprising Gaudelli said this:

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