Health and fitness tech has long been synonymous with wrist-based wearables. But at CES 2018, that line blurred more than in years past.
While traditional fitness trackers are still a big part of the show, we didn’t see many game changers announced in Las Vegas. The Apple Watch Series 3, Fitbit Ionic, and Samsung Gear Sport all arrived in the fall. Fitbit didn’t even have a booth at this year’s CES. Many of the wearables and fitness trackers we did see mostly featured incremental upgrades.
That said,there were some interesting concepts like L’Oreal’s UV Sense, a tiny wearable resembling nail art that’s designed to detect ultraviolet exposure. Blocks showed off its modular smartwatch. And the impressive Schwarzkopfpro SalonLabs delivered a three-stage experience to not only measure the health of your hair, but create custom products personalized to its makeup.
After the initial craze, wearables and purveyors of fitness tech have struggled to make consumers stick to their New Year’s resolutions. And at CES 2018, we saw many vendors experimenting with ways to either make you forget you’re wearing a wearable, like the Spire Tag, or hook you into a passionate community, like the Peloton Tread. Only time will tell which strategy works best. Check them out below.